How popular is Viagra?
Pfizer’s “erectile dysfunction” drug is one of the most widely used prescription medicines in the world. Since its approval by the Food and Drug Administration a decade ago, some 35 million men in more than 120 countries have taken nearly 2 billion Viagra pills; an average of six Viagra pills are taken every second. Known in the industry as “Pfizer’s riser,” the $10 pill generates annual revenue of $1 billion, while two competitors that followed it to market, Eli Lilly’s Cialis and Bayer Pharmaceuticals’ Levitra, are also big sellers.
All told, 4 million Americans take erectile dysfunction pills every year. “These drugs have been the gateway to allow patients to have open communication with doctors—and their partners—about sexuality,” said Dr. Terrie Ginsberg of the New Jersey Institute for Successful Aging. “They helped explode the myth that people over 50 are not sexual.”
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