Is this Rotorua’s answer to Viagra?
Forget Viagra – all a man needs to perform in the bedroom is a good whiff of Rotorua’s famous rotten-egg air.
Sound far-fetched? Maybe not.
A new study suggests the gas responsible for Rotorua’s famous rotten-egg smell also has major benefits for men’s sexual performance.
Scientists at the University of Naples in Italy have discovered a link between hydrogen sulphide and male sexual arousal, sparking claims it could lead to a new class of drugs to combat erectile dysfunction.
The research, published in the journal, Proceedings of the National Academy of Sciences, has surprised Rotorua men and local fertility experts, who say they are not aware of any positive link between the gas and the ability of men to perform in bed.
Rotorua’s Family Planning association spokeswoman Suzy Tetenburg said she was baffled by the study’s findings.
“It’s very interesting, especially for me as a homeopath, but I don’t think I’ll be rushing out to advise clients to inhale the gases at Ohinemutu or Whakarewarewa anytime soon.”
But Rotorua deputy mayor Trevor Maxwell, who lives at Ohinemutu – one of the city’s geothermal hotspots – reckons the study could be used as a selling point to domestic and overseas visitors. “This could be used to promote Rotorua in the same way oysters has done it for Invercargill,” he said.”Already we have hundreds of people coming to Rotorua each year to get married. We should turn this into a positive and promote it as just another reason for honeymooning couples to visit our wonderful city.”
Destination Rotorua Tourism Marketing general manager Don Gunn agreed the research could be used as a “great marketing tool”.
“How you’d build a campaign around it, I’m not sure but if it was done in a tasteful way I think anything that gives us a quirky marketing edge would be fun.”
Last year researchers launched an extensive Rotorua study looking at the long-term health effects of living alongside hydrogen sulphide. The $4 million study, funded by the US National Institute of Environmental Health Sciences, involves researchers from New Zealand and the universities of Otago, Wellington, California and Stanford. Rotorua was chosen because it has the largest population exposed to low levels of hydrogen sulphide in the world. About 1800 locals, aged between 18 and 65, are involved in the study.
One of the study’s head researchers, Dr Julian Crane, said the Naples research was part of growing awareness globally of the important role hydrogen sulphide plays in various bodily functions.
Research involving mice exposed to hydrogen sulphide gas has found it can prompt them to enter a state of hibernation.
Dr Crane said it could lead to further research looking at the potential benefits of exposing people with serious head injuries to hydrogen sulphide to increase their chances of survival. “What scientists are looking at a lot more now is how hydrogen sulphide as a molecule triggers bodily functions like hibernation and exploring its therapeutic role within the penile tissue is all part of that.”
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SOFTER THAN AN APPLE PIE-
Yes that’s what impotence is all about. Some of us just can’t get it up, OR- If we can, then it just don’t stay up there long enough for our partners to mount a decent attack. Yes, we have tried the blue pills, but less than 50% of us have any joy with those, so imagine how that feels. Still not getting a decent stiffy when taking the supposed wonder drug. The answer is about as low as the belly of a sausage dog.
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Just call me bigboy.