Jersey pair charged with fraud in Viagra case

They called it Boom! and marketed it online as an herbal supplement used to enhance sexual performance – one that was less expensive and “probably far safer” than prescription Viagra.

But the two New Jersey men who sold Boom! in the United States and around the world never mentioned the formula contained the active ingredient of Viagra, according to federal authorities in Manhattan, who arrested the men yesterday.

Tibor Liska, 47, of Ocean, and Blake Bohinc, 50, of Holmdel were charged with conspiracy to commit wire fraud, the U.S. Attorney’s Office in Manhattan said. They are scheduled to appear in federal court today.

From early 2006 to earlier this month, the men marketed the supplement without informing customers it contained sildenafil citrate, the active ingredient in the erectile dysfunction drug Viagra, the prosecutor’s office said. They sold it through a company called Yoi Jin Sei LLC.

The drug can cause a severe drop in blood pressure and other side effects and should not be taken with certain other medications, including nitrates.

Liska and Bohinc imported the ingredient from China and then hired two companies based in New Paltz, N.Y., to mix the drug with chocolate powder and other substances and package it, authorities said. One firm was making about 12,000 packets a month, according to a criminal complaint.

A Web site for Boom! lists one dose for $5, but five doses for $17.50. The site, which implores visitors to “discover the power of a natural aphrodisiac,” claims the packets contain yohimbe, ginseng, deer velvet and other herbal extracts.

As part of the FBI investigation, a representative from Pfizer, which makes Viagra, purchased Boom! and determined it contained the active ingredient in their trademarked product. Pfizer also determined Boom! is being distributed through Web sites in England, Russia, Argentina, Japan and elsewhere, the criminal complaint said.

When a confidential informant called the men about the case Friday and told them the FBI was asking questions, Liska instructed him, “Tell them you don’t know about it,” the criminal complaint said.

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