Levitra’s New ED Ad
Levitra’s New ED Ad: It’s Sex AND Serious Medical Issues.
Last night while on the elliptical and watching “NBC Nightly News,” one spot amid the wall-to-wall commercials for drugs caught my attention.
It looks like after 10 years since the first erectile dysfunction pill came on the market – Pfizer’s Viagra celebrated a decade since winning FDA approval last week – the makers of Levitra are trying a new marketing tack.
As far as I can remember, the impotence drug ads have always had a subtle or, perhaps, not-so-subtle focus on sex. For example, one of Eli Lilly’s recent commercials for Cialis has a couple standing by the kitchen sink when the faucet suddenly shoots a spray of water toward the ceiling.
And, Pfizer now has a bunch of middle-aged guys enthusiastically singing, “Viva Viagra” to the tune of “Viva Las Vegas.” If Elvis really were alive, I think he’d have put a stop to it by now. And Priscilla is too busy on “Dancing with the Stars” or getting work done.
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- Which ED Medications Do People Prefer?
- Divorce And Viagra Cause Middle-Aged STI Jump
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