Viagra commercial can’t handle the heat
A Viagra commercial is meeting stiff resistance online from viewers too distracted by a technical inaccuracy to pay attention to the ad’s uplifting message. The commercial even made it into a syndicated auto repair column this week in newspapers across the country. The problem is with the way the actor in the Viagra commercial handles his 1969 Chevrolet Camaro when it begins overheating.
The commercial starts with a middle-aged man driving a polished muscle car on a lonely highway just as steam starts coming from under the hood. He pulls into a dusty roadside service station, and the narrator says, “You’re at the age where you don’t get thrown by curveballs. This is the age of knowing how to get things done.”
The man in the Viagra commercial lifts the hood of his Camaro, walks into the station and grabs a bottle of water out of a refrigerator. And then he pours that bottle into the overheated radiator.
It’s that move that has motorheads posting derisive comments online. “Is it possible to fix an overheating muscle car with a bottle of water? I think not!” one user wrote on a Corvette forum, prompting a tongue-in-cheek response from another visitor, “Absolutely. Viagra users do it all the time.”
Susan Jay, a blogger at CreativeLoafing.com, got in on it with a post she called, “Viagra’s latest car crash.”
Sure, she misspelled Camaro, but she’s right about pouring cold water into an overheating car. It’s a good way to crack an engine block. Then, this week, a reader named Chrissy wrote into the “Click and Clack” car guys to confirm her suspicions that the man in the Viagra commercial had gotten it all wrong. “If I’m right, and the guy in the advertisement is wrong, then [erectile dysfunction] is the least of his problems,” her letter concluded.
And the answer from Click and Clack, host NPR’s “Car Talk,” was that of course that’s the wrong thing to do when the engine is hot. That may not have been the only misstep in the Viagra commercial. The music playing at the beginning of the ad? A blues classic called “Good Morning, Little Schoolgirl.” Yep, in a commercial for a pill marketed to older men.
A spokesman for Pfizer, the maker of Viagra, said he could not provide a copy of the commercial, but you can go to the company’s website to watch the Viagra commercial.
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